Nicholas Arciero

New Wave Artists is a photo essay about the making of Devo’s “What We Do”, a 360 degree interactive music video that allows a person to navigate within the video to check out the items that interest them. Innovative music video directors, Kii Arens & Jason Trucco collaborate with cultural punk icons, Devo to explore new methodologies and techniques that have not been executed before. The Wall Street Journal writes, “The format hasn’t changed in 30 years. Budgets shrank. MTV has moved on. But ambitious filmmakers, armed with new technology, are ushering in another Golden Age.”

Embedded with cast and crew, Nick Arciero was able to witness how an ambitious vision meets the challenges of politics, technology, and conventional thinking.

Every generation has a predominant sound that reflects the culture of its’ time which is agnostic to the divisions of humanity . It’s about the now, the moment and how that moment leads to the next. From 2010-2012 Nick Arciero documented these moments and the people that were the fabric of a world wide union of Electronic Music lovers.  Photographing at one of the premiere concert venues in Los Angeles, CA – The MusicBox Theater (Now the Henry Fonda Theater), viewers can peer into the souls of individuals and the soul of a musical and cultural movement. Every musical revolution creates raw human energy that connects everyone in the moment. Akin to the Flower Power movement of the 60’s, The Disco Scene in the 70’s, The Hair Metal scene of the 80’s and the global dominance of HipHop in the 90’s, the first part of the 21st century is about EDM and the legions of fans that revel in it.