New Wave Artists is a photo essay about the making of Devo’s “What We Do”, a 360 degree interactive music video that allows a person to navigate within the video to check out the items that interest them. Innovative music video directors, Kii Arens & Jason Trucco collaborate with cultural punk icons, Devo to explore new methodologies and techniques that have not been executed before. The Wall Street Journal writes, “The format hasn’t changed in 30 years. Budgets shrank. MTV has moved on. But ambitious filmmakers, armed with new technology, are ushering in another Golden Age.”
Embedded with cast and crew, Nick Arciero was able to witness how an ambitious vision meets the challenges of politics, technology, and conventional thinking.